THE IMPACT OF HIGH PERFORMANCE WORK PRACTICES ON VALUE CO-CREATION: A MEDIATING ROLE OF WORK ENGAGEMENT IN AUTO MOBILE SECTOR OF PAKISTAN

Author(s) : Ahsan Javaid, Usman Javaid

Abstract:

This study aimed to investigate the role of the High performance work practices (HPWP) on Value Co creation (VCC) with mediating role of work engagement (WE). Primary data were collected based on 250 employees working in automobile sector. The data was analyzed using statistical tool like Mean, Confirmatory Factor Analysis (CFA), Structural Equation Modeling (SEM), correlation and validity analysis in SPSS v.21 and AMOS v.21. The findings of the study disguised that high performance work practices is an important factor to value co creation hence work engagement also proved to be important indicator to boost practices of employees in organization. The data collected through on site survey technique. The sample was drawn from Pakistan especially from automobile sector. Implication is first, that organizations in addition to investing in different initiatives should also invest particularly for value co creation to achieve purpose through high performance work practices in automobile sector. Second, to advance effectiveness and acceptance of work engagement in organization, manager needs to ensure employee is integral part of organization which will enhance their practices and value co creation for customers.