PRODUCTION AND MARKETING ANALYSIS OF ONION CULTIVATED IN SINDH, PAKISTAN

Author(s) : Muazzam Sabir, Saoussen Saied, Manzoor Ali Magsi

Abstract:

The study was designed to determine onion productivity and its market structure in the
Sindh province of Pakistan. Data, collected from 240 respondents through multistage
purposive techniques. They earn a low income of about US$ 1.33 (without paying implicit
costs), the lowest in Pakistan's agribusiness. It was also estimated that the onion growers
and retailers incurred more profit as compared to the other intermediaries. A constrained
market structure like poor infrastructure, transportation, and high commission charges
decrease the profit of onion growers. Furthermore, this study presents significant evidence
for agribusiness and policymakers to increase the production and marketing efficiency of
the onion.